Background
For a person like me who have never done any cooking before, I started to enjoy cooking after I discovered Kaori Salt when I lived alone for the first time. Kaori Salt is very flavorful even with a small amount of it and they have a wide range of flavors available. So I thought it would be great for people who are not good at cooking and that inspired my direction of rebranding. I wanted to create a Kaori Salt that has flexible usage and I also narrowed down the target audience to those in their 20s to 30s.

The challenge
People who are not good at cooking often feel uneasy about how much is the appropriate amount to use etc so the challenge is to create a design that is not intimidating to buy and to widen usage of Kaori Salt for both Indoor and outdoor situation.

The approach
To eliminate the problem of the target audience, the packaging is redesigned into a pocket-fitting compact box filled with disposable Kaori Salt sachets so that it will be easy to use for both indoor and outdoor situations without worrying about the amount of seasoning.

The results
5 package designs for different flavors are developed with a tinge of playfulness that will make cooking as a beginner more exciting.