Background
The school needed a video presentation to introduce the new curriculum changes to prospective students as part of their marketing and PR efforts. I was responsible for developing the informative video slides, including creating the necessary digital assets, visual representations, and slide design for the video.

The challenge
Given the dense nature of the content, I needed to devise methods to break down the information and organise it in a way that complemented the visual design, enabling students to easily comprehend the recording.

The approach
To address the challenge of conveying the large amount of information clearly, I organised the layout and used varying typography sizes to create contrast. This approach ensured that the visuals were an integral part of the information presentation, rather than standing out as a singular disruptive element. Additionally, I incorporated as much white space as possible to enhance readability and guide the viewer's focus.

The results
The result was an informative video that was visually engaging and conveyed the content effectively. The digital assets created for the video were also repurposed and utilized across other marketing and communication mediums, maximizing their value and reach.

Director: Omura Kenta
Designer: Joycelyn Kwong

https://www.youtube.com/watch?v=qHRS7zqEMxA